Our team

Saraf Sabith is a pioneer in influencer marketing from South India, having built one of Kerala’s earliest influencer ecosystems through Fabsquad Media. With years of experience working with brands and creators, he brings deep understanding of consumer behavior and trust. His vision for B17 comes from identifying the gap between marketed promises and real product results, leading him to build a brand focused on authenticity, performance, and long-term value.

Akshay is an entrepreneur and the founder of Trekke Travel, known for building experiences driven by passion and consistency. He has personally maintained and grown his hair for over 15 years, constantly exploring products and methods that support hair health. His journey of testing and understanding what truly works led him to co-create a solution that combines practical experience with research, forming a strong foundation for B17.

Nishad is a Dubai-based entrepreneur managing multiple business ventures with a strong focus on growth and execution. Known for his disciplined approach and strategic thinking, he has played a key role in shaping business expansion and long-term planning. His contribution to B17 lies in building a scalable and structured foundation, ensuring the brand grows with clarity, strength, and sustainability.

Noufiya plays a vital role in the research and development of B17, ensuring the product meets both quality and performance standards. With a strong focus on detail and consistency, she has contributed to refining the formulation through careful evaluation and understanding. Her approach ensures that B17 delivers a balanced blend of natural ingredients and effective results, maintaining the integrity of the product.